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Product Management • UX Design • Digital Marketing
About me
With over 12 years of experience, I’ve worked from e-commerce startups to traditional companies and recently co-founded a technology startup focused on retail e-commerce, MariaMaria App.
Since 2020, I’ve been working in Product Management, with a professional background in Design, UX, and Marketing. I’m a continuous learner, passionate about creating solutions, whether they are products or brands, and leading multidisciplinary teams.
EXPERIENCE
Product Manager | Head of Marketing
MariaMaria App – Price Researcher / Online Supermarket
➜ I led the Product Discovery process of “MariaMaria – Price Researcher” and Business Canvas from scratch, using Design Thinking methodology, including Product Vision, Branding, and Product Design.
➜ I participated in the definition, planning, and execution of the Roadmap and MVP construction according to the business strategy, building and communicating progress with stakeholders, managing product delivery expectations.
➜ I was responsible for Product Management of B2C “MariaMaria Box – Online Supermarket”.
➜ I worked on data and metrics management in a strategic way to formulate hypotheses for validation with users, considering market and competitor analysis.
➜ I managed Backlog and User Stories with prioritization along with the P.O, Development Teams, and Ux Design of “MariaMaria – Price Researcher” and “MariaMaria Box – Online Supermarket”.
➜ Como Head de Marketing desenvolvi as estratégias Go-To-Market dos 2 produtos MariaMaria App (Pesquisador de Preços e Supermercado Online).
➜ Liderei projetos de interação com clientes para coleta feedbacks, identificar as dores da nossa persona e propor alternativas que envolvam o engajamento com nossas soluções para a melhoria de produto.
➜ Como co-fundador fiz a estruturação de áreas operacionais, incluindo a criação e gerenciamento de equipes de Atendimento ao Cliente, Entregadores e Gestão de Estoque.
Check out some content from the MariaMaria App
Product Owner | Design Lead
AltoQi Tecnologia
➜ As a Product Owner, I managed activities and interface requirements of Engineering Software assets using the Scrum methodology.
➜ I worked in the management of AltoQi’s Customer Portal product with a UX Designers and Motion Designers Squad and managed the Backlog requirements with the contracted development company.
➜ I managed the AltoQi Official Website with a UX Design Team and a Development Team, planning and monitoring the product roadmap and negotiating priorities with stakeholders.
➜ I mapped the competition market potential for developing product marketing strategies.
➜ As a Design Lead, I managed and developed Design/UX teams, Front-End Developers, and Videomaker.
➜ I led the Art Direction of Online/Offline Marketing Campaigns.
➜ I worked on creating the Value Proposition and Branding of the QiVisus product, a BIM budgeting software for civil engineers.
Design Lead
Peixe Urbano / Groupon
→ Implementation of OKRs for the team.
→ Leadership of the Design Team.
→ Art Direction in Graphic Pieces for Online/Offline Marketing.
→ Maintenance of Internal Signage.
→ Creative Direction of Audiovisual Team.
Designer Gráfico
Corpo Perfeito Suplementos Alimentares
→ Creation of Graphic Pieces for Online/Offline Marketing.
→ Leadership of the Design Team.
→ Video Production and Editing.
ACADEMIC
Postgraduate Studies
Product Management
BBI – Business Behavior Institute
Postgraduate Studies
Product Management
BBI – Business Behavior Institute
SKILLS
→ Hypothesis Validation
→ User Research
→ Personas
→ Journey Mapping
→ Data Analysis
→ Roadmapping
→ Market Research
→ Digital Marketing
→ Design & UX
→ Javascript
→ PHP
→ HTML
→ CSS
→ MySQL
→ APIs
→ JSON
→ Google Sheets
→ Looker Studio
→ Google Analytics
→ Google Tag Manager
→ Journey Mapping
→ Mixpanel
→ Firebase
→ Figma
→ Miro
→ Invision
→ Adobe Suite
→ Typeform
→ Google Forms
→ TMailchimp
→ Jira
→ Kanban
→ SCRUM
→ Agile Management
→ English
→ Advanced Reading
→ Intermediate Conversation
→ Basic Spanish
→ Intermediate Reading
→ Basic Conversation
PROJECT
MariaMaria App
Price Researcher / Online Supermarket
The MariaMaria App is a solution created to assist with grocery shopping. It allows users to search for prices at local supermarkets, organize their shopping lists, and monitor the expiration dates of products in their pantry.
MariaMaria App
Price Researcher / Online Supermarket
The MariaMaria App is a solution created to assist with grocery shopping. It allows users to search for prices at local supermarkets, organize their shopping lists, and monitor the expiration dates of products in their pantry.
CONTACT
Whatsapp: (48) 996818495 / E-mail: contato@marcosdavid.com
© Marcos David | Product Manager 2023
