AI, SaaS, B2B2C, Platform, Health, FinTech
About me
I have been transforming ideas into impactful outcomes for 14 years – and for the past 5 years, I’ve been refining this skill in Product Management.
My journey spans startups and large enterprises, always bridging strategy, data, and user experience to build scalable solutions and drive real value.
I have experience in SaaS, UX, E-commerce, Healthcare, Financial Services, and Artificial Intelligence, with a strong focus on growth, monetization, and retention.
EXPERIENCE
Product Manager
Simples Dental
➜ I generated savings of R$ 411,000 by leading the migration of WhatsApp and SMS messaging solutions, reporting directly to the CFO.
➜ Implemented an internal Help Desk, centralizing tickets and identifying the TOP 10 problems that were previously untraceable between product owners and stakeholders. This had a positive impact on roadmap prioritization, the definition of measurable OKRs and improved the internal and external customer experience.
➜ I reduced information access time by 96% (from 120 to 5 seconds) by leading the adoption of AI in the organization, developing a solution that boosted the efficiency of support teams and accelerated the digital transformation in customer service.
➜ I led the management of platform products, generating impact by automating billing, improving UX and reducing delivery times. One example was the 85% reduction in the time taken to create promotions in the system (from 7 days to 1 day).
➜ I led the restructuring of processes, creating deployment flows, implementing governance over tools and access, standardizing the use of Jira and QuickSight for monitoring and strategic planning and implementing Slack to optimize internal communication. I worked collaboratively with Finance, IT and Efficiency, promoting an effective internal service culture, increasing productivity and strengthening the company’s digital security.
Product Manager | Head of Marketing
MariaMaria App – Price Researcher / Online Supermarket
➜ I led the Product Discovery process of “MariaMaria – Price Researcher” and Business Canvas from scratch, using Design Thinking methodology, including Product Vision, Branding, and Product Design.
➜ I participated in the definition, planning, and execution of the Roadmap and MVP construction according to the business strategy, building and communicating progress with stakeholders, managing product delivery expectations.
➜ I was responsible for Product Management of B2C “MariaMaria Box – Online Supermarket”.
➜ I worked on data and metrics management in a strategic way to formulate hypotheses for validation with users, considering market and competitor analysis.
➜ I managed Backlog and User Stories with prioritization along with the P.O, Development Teams, and Ux Design of “MariaMaria – Price Researcher” and “MariaMaria Box – Online Supermarket”.
➜ Como Head de Marketing desenvolvi as estratégias Go-To-Market dos 2 produtos MariaMaria App (Pesquisador de Preços e Supermercado Online).
➜ Liderei projetos de interação com clientes para coleta feedbacks, identificar as dores da nossa persona e propor alternativas que envolvam o engajamento com nossas soluções para a melhoria de produto.
➜ Como co-fundador fiz a estruturação de áreas operacionais, incluindo a criação e gerenciamento de equipes de Atendimento ao Cliente, Entregadores e Gestão de Estoque.
Check out some content from the MariaMaria App
Product Owner | Design Lead
AltoQi Tecnologia
➜ As a Product Owner, I managed activities and interface requirements of Engineering Software assets using the Scrum methodology.
➜ I worked in the management of AltoQi’s Customer Portal product with a UX Designers and Motion Designers Squad and managed the Backlog requirements with the contracted development company.
➜ I managed the AltoQi Official Website with a UX Design Team and a Development Team, planning and monitoring the product roadmap and negotiating priorities with stakeholders.
➜ I mapped the competition market potential for developing product marketing strategies.
➜ As a Design Lead, I managed and developed Design/UX teams, Front-End Developers, and Videomaker.
➜ I led the Art Direction of Online/Offline Marketing Campaigns.
➜ I worked on creating the Value Proposition and Branding of the QiVisus product, a BIM budgeting software for civil engineers.
Design Lead
Peixe Urbano / Groupon
→ Implementation of OKRs for the team.
→ Leadership of the Design Team.
→ Art Direction in Graphic Pieces for Online/Offline Marketing.
→ Maintenance of Internal Signage.
→ Creative Direction of Audiovisual Team.
Designer Gráfico
Corpo Perfeito Suplementos Alimentares
→ Creation of Graphic Pieces for Online/Offline Marketing.
→ Leadership of the Design Team.
→ Video Production and Editing.
ACADEMIC
Postgraduate Studies
Product Management
BBI – Business Behavior Institute
Postgraduate Studies
Product Management
BBI – Business Behavior Institute
SKILLS
→ Hypothesis Validation
→ User Research
→ Personas
→ Journey Mapping
→ Data Analysis
→ Roadmapping
→ Market Research
→ Digital Marketing
→ Design & UX
→ Javascript
→ PHP
→ HTML
→ CSS
→ MySQL
→ APIs
→ JSON
→ Google Sheets
→ Looker Studio
→ Google Analytics
→ Google Tag Manager
→ Journey Mapping
→ Mixpanel
→ Firebase
→ Figma
→ Miro
→ Invision
→ Adobe Suite
→ Typeform
→ Google Forms
→ Mailchimp
→ Jira
→ Kanban
→ SCRUM
→ Agile Management
→ English
→ Advanced Reading
→ Intermediate Conversation
→ Basic Spanish
→ Intermediate Reading
→ Basic Conversation
PROJECT
MariaMaria App
Price Researcher / Online Supermarket
The MariaMaria App is a solution created to assist with grocery shopping. It allows users to search for prices at local supermarkets, organize their shopping lists, and monitor the expiration dates of products in their pantry.
MariaMaria App
Price Researcher / Online Supermarket
The MariaMaria App is a solution created to assist with grocery shopping. It allows users to search for prices at local supermarkets, organize their shopping lists, and monitor the expiration dates of products in their pantry.
CONTACT
Whatsapp: (48) 996818495 / E-mail: contato@marcosdavid.com
© Marcos David | Product Manager 2023
